arbeitnow.com · posted 2026-08-18
Senior CRM Strategy Manager, Reactivations (all genders)
HelloFresh · Berlin · L3 · hybrid
Summary
Senior CRM Strategy Manager role at HelloFresh in Berlin focuses on re-engaging past customers globally through personalized journeys and data-driven optimization.
Responsibilities
- Design personalized customer journeys for cancelled users
- Develop communication strategies across channels (Email, Push, SMS)
- Own market performance and drive reactivation targets
- Track and optimize KPIs for profitability and CLV
- Execute A/B testing for messaging, timing, and offers
- Collaborate with Creative, Analytics, and Operations teams
- Drive innovation with ML and AI applications
Skills
Tools
headspacespill
Details
- Industry
- ecommerce
- Stage
- growth
- Arrangement
- hybrid
- Languages
- english