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Senior Product Marketing Manager - B2C
Ledger · London · Product Marketing Manager · L3 · hybrid
Summary
Ledger is hiring a Senior Product Marketing Manager who will be the strategic architect for their B2C consumer ecosystem, focusing on defining GTM strategies and positioning for cr
Responsibilities
- Define core positioning, messaging, and user personas
- Translate product capabilities into compelling consumer benefits
- Own end-to-end GTM strategy for new products and features
- Manage creative briefs and track launch milestones
- Act as central hub connecting Product, Sales, Engineering, and Marketing
- Design blueprints for customer acquisition and engagement
- Synthesize market research and competitor analysis
- Define goals and metrics for launches, optimizing ROI
Skills
Tools
asanajira
Details
- Industry
- web3
- Stage
- growth
- Arrangement
- hybrid
Benefits
hybridhealth insurancelife insuranceequitycommuter allowancelearning development